A builder's record
Consumer, marketplace, and AI-native products. Built from zero, and at a scale where hundreds of millions of people have used and found value in what I've made.
I work best where the stakes are real, the answer isn't obvious, and the next decision decides what the product becomes. Get the call right, and millions of people are better off. Get it wrong, and you spend a year shipping the wrong thing beautifully.
Chapter I · Origin
Before any title, there was totalBarça, a community founded because the one I wanted didn't exist. It became one of the largest global FC Barcelona communities: a staff of 25+ spread around the world running it round the clock, cited on Wikipedia, featured on the club's official site and across European media, collaborating directly with the club itself. Every ad dollar it earned went to UNICEF.
Everything since has been a bigger version of the same question: what makes people come back?
It taught me how products earn devotion, how communities self-organize, and how to lead a team you can't pay. No job could have taught those lessons first.
for audiences from people coming online for the first time to enterprise teams
Chapter II · Work
“Stop optimizing for applications. Optimize for hires.”
Indeed · ApplicationsA hire is the only outcome both sides of the marketplace actually care about. Re-centered the world's largest hiring marketplace on delivering hires, rebuilding how people applied across web, WhatsApp, and Messenger.
“Hiring doesn't stall in the inbox. It stalls in the calendar.”
Indeed · Interview SchedulingTrading availability was hiring's biggest bottleneck, sharpest through the pandemic. Built scheduling from a blank page to ten million interviews a year.
“A profile should work for the job seeker, not just describe them.”
Indeed · ProfilesRebuilt Profiles into an AI-powered foundation that helps job seekers show employers more than a resume, and get matched, sourced, and applying to the right roles.
“The early data said wait.”
Red Ventures · Government partnershipPressure-tested the company's highest-priority launch on a high-stakes government partner's site, and found a risk that could have ended the partnership. Redirecting the plan protected tens of millions in annual revenue.
“The earliest decisions are the most expensive.”
Advisory · AI-native & growth-stage startupsPricing, onboarding, and LLM quality systems for an HR tech product. Immersive car buying on hyper-realistic digital twins. Japan market entry for AI-powered visual inspection.
“The next billion won't bring an email address. Just a phone number.”
MakeMyTrip & Directi · The next billionBuilt for people coming online for the first time, phone-first. Travel at MakeMyTrip, then online presence and consumer and enterprise messaging at Directi, across BigRock and Flock.
Chapter III · Now
Building: I build with AI every day, not just to move faster but to find higher-leverage ways to put real value in consumers' hands. The fastest way to judge an AI product is to ship one.
Advising: I work with founders and product teams on high-stakes, customer-facing product bets, turning a fuzzy idea or stalled loop into a sharper decision and a buildable direction. Market entry, pricing, onboarding, activation, marketplace loops, and AI-native product experience.
Open to what's next: I'm actively open to the right next chapter, whether that's a full-time product leadership role, co-building something new from zero, or product-building partnerships alongside founders. What matters is hard problems, incredibly talented people, and work that leaves society meaningfully better across consumer, marketplace, and AI-native spaces.
If you have a hard problem to solve, or a decision you're looking to get right, let's talk.